Curate-Disrupt-Aggregate-Give Credit & Big Hugs for All! We got a lot of feedback on last weeks roundup and most of it was positive - Thank you! Ever the optimists - we were thinking that perhaps some of this sea change was due to the fact that suddenly its OK to replace the harsh names previously tossed in this direction with curating, aggregating, disruption, collating or whatever trending buzzwords that sound good this week or can be seen as new billable services from those big … [Read more...]
Emphasis put on the S – SMB Marketing!
February 22, 2013 by Leave a Comment
Why It’s a Good Time to Be an SMB Marketer Commentary Brian Halligan the Founder and CEO HubSpot makes some spot on observations in his post today on the Salesforce Blog as part of the Influencer Series. I know that we recently made some of those decisions and adjustments here at Media Crush. Pivoting and knowing when to get out are things that we keep top of mind. The internet continues to morph as do the marketing tools available to ensure you stay up to date with the rest of the … [Read more...]
Media Crush Network
February 19, 2013 by Leave a Comment
Aggregation, Curation and Posts - Media Crush is many things, however, one thing we are not is conventional. We are honest hard working folk, true we play by our own rules but always keep our ethics high despite what the thought assimilated new breed trendy bizters messaging is about us. We are in the business of helping businesses of all sizes get on a level playing field - we are currently focusing our attention on those that need our help the most but have been convinced they … [Read more...]
Customer Acquisition for Small & Medium Sized Businesses
February 12, 2013 by Leave a Comment
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition Jay Taylor | Search Engine Watch Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social … [Read more...]
LinkedIn Tips
January 23, 2013 by Leave a Comment
Put LinkedIn to Work For You: 7 Ways LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Article Courtesy of: Kevin Daum While the longevity of commercial value with Facebook and Twitter continues to be questionable, there is no question that LinkedIn is here to stay. It's perfectly reasonable. LinkedIn is designed for professionals to connect, so they can do business. Still, many struggle … [Read more...]
Facebook & Bing Cohabitate – “I wonder who the kids will look like?”
January 19, 2013 by Leave a Comment
Bing Adds 5x More Facebook Content to its Search Results Posted by Pamela Vaughan | Article Courtesy of: HubSpot Just a couple days after Facebook's hyped up "secret" announcement was revealed to be Graph Search -- which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook -- Bing has announced that its search results will now feature 5x more content from users' Facebook friends, including status updates, links, and comments. … [Read more...]
Timeline Impact on Facebook Examined
January 7, 2013 by Leave a Comment
Has Timeline Increased Engagement on Facebook? Article Courtesy: eMarketer Most brands who have been participating in Timeline are seeing early success While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at 15 brand pages that … [Read more...]
Content Marketing Clarity
November 27, 2012 by Leave a Comment
SEO – Content | Confusion | Clarity Andy Betts Article Courtesy of: Search Engine Watch “How Many SEO’s are Really Content Marketers?” So… you're now a content marketer and not a SEO practitioner. You're now a strategic thinker and not just a technical or tactical implementer. You’re a marketer. What’s more, you’re a holistic and integrated digital marketer. You always have been, right? Since Google introduced its Panda and Penguin algorithmic updates, we've seen a … [Read more...]
Surprising Stats Spanning Email, Mobile Devices and Facebook
August 5, 2012 by Leave a Comment
21 Internet Marketing Statistics That May Surprise You 1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: … [Read more...]
Propaganda, Allegations & Selkoe for Mayor!
July 26, 2012 by Leave a Comment
You don't even know us. We are going to try to squelch some irresponsible press that is floating around out there about Media Crush. The Globe recently published an article written by Yvonne Abraham - CLICK HERE. Yvonne quoted us out of context thus changing the spirit in which things were said, thus, allowing her to take liberty in justifying her allegations against us. Apparently lying in journalism is alive and kicking ! How Alarming - How Reckless - DUCK! First of all we … [Read more...]
More Reasons to Blog for Business!
July 3, 2012 by Leave a Comment
Poof! Your Last Excuse Against Blogging Just Vanished Article Courtesy of: Dealer Communications by Kathi Kruse in Social Media I suspect you’ve heard it’s a good idea to blog for your store or business. Your SEO guy is bugging you. People like me, Social Media coaches, tell you how valuable it is to become the “likable expert”. Nearly every customer service evangelist preaches the value of blogging. You see others blogging about their business and generating leads. So … [Read more...]
Social Profiles - Media Crush