Are you listening? Twitter users want complaints read, addressed St. Louis – It’s no secret that social media has revolutionized how consumers communicate with businesses. Instead of complaint letters exchanged over weeks, a quick 140-character tweet can garner a direct response within minutes. A recent poll conducted by Maritz Research and its social intelligence arm, evolve24, found that frequent Twitter users who have used the social media tool to complain about their customer … [Read more...]
Archives for 2011
Google+ Lays the Groundwork for Business Profiles
September 28, 2011 by Leave a Comment
GM, Ford in Beta Testing Even as Unofficial Profiles and Squatters Spread Across Platform By: Rupal Parekh After three months of testing the social-network waters, Google+ is finally ready to make a big splash. In the past week, it ditched its invite-only program, began promoting registration from its seen-by-millions-daily homepage and declared the network ready for brands. But in some cases, squatters have already claimed some valuable brand names on the network. Burger King's … [Read more...]
Social Video Blueprint Series
September 19, 2011 by Leave a Comment
The Social Video Blueprint – A Social Video Checklist & Conclusions Courtesy of: ReelSEO - Jeremy Scott This is our ninth and final installment of the Social Video Blueprint series–which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we’ve explored social video from all angles, from its very definition to some of the best practices that lead to success. So today we’re going to draw some actionable conclusions, and create a checklist for … [Read more...]
Fashion’s Night Out Boston
September 8, 2011 by Leave a Comment
Media Crush at #FNOBoston! Media Crush is going to be on hand with Herb Chambers Companies to cover #FNOBoston! Newbury Street will be closed from 2:00 till after 10pm! Come on down and check out the highest caliber of luxury and super cars in the area courtesy of Herb Chambers! … [Read more...]
Negative information is now just as powerful as positive information
September 5, 2011 by Leave a Comment
Study: Negative Reviews Grow More Powerful Written by Sarah Mahoney Negative consumer reviews online are becoming increasingly important to would-be buyers, according to a new study, with 80% of consumers saying they have changed their mind about a purchase after reading a thumbs-down report. That's up from 67% last, according to the new 2011 Online Influence Trend Tracker from Cone Inc., a Boston-based public relations and marketing communications agency. "Negative information is … [Read more...]
Foursquare Mayor of Location Check In War!
August 24, 2011 by Leave a Comment
Facebook Checks Out of Location Check In! It’s Official Facebook Places has been executed! Killed off and done with not to show its face again…Well let’s not get carried away here. The information is shocking as to Facebook actually not crushing Foursquare in the local check in space let alone that many thought they would do quickly. There are many stories out there surrounding the news: Here is a segment from the Huffington Post: Tucked near the end of Facebook's 1,200-word blog … [Read more...]
Artificial Intelligence – Knucklehead AI & Media Crush Kickstart!
August 23, 2011 by Leave a Comment
AI used in Apps and Game Development! Media Crush is working with KnuckleHead AI (KAI) on the first AI apps and games for the Android and iPhone platforms. This is a game changing project with endless applications. Knucklehead is almost ready to release its first four games ( yes pitiful pun intended) and is seeking a little more support via the Kickstart program. KAI just formed in June and has over 25 Artificial Intelligence (“AI”) driven game apps we are scoping from our list … [Read more...]
NEW: Google Sitelinks Changes Brand Related Search
August 17, 2011 by Leave a Comment
Sitelinks - Google was busy with new announcements yesterday. In addition to its launch of Google Related, the search engine giant announced on its Webmaster Central Blog that new sitelinks are now available on Google's search results page. Let's break it down to the most important things marketers should know about this new feature. What Are Google Sitelinks? Sitelinks are the short links that often appear beneath a website's first listing on a search results page. They vary depending on … [Read more...]
Taking a Look at Bing Powered Search
August 15, 2011 by Leave a Comment
5 Reasons Search Marketers Shouldn't Discount Bing Article Courtesy of: Jon Schepke of Search Engine Watch If you’re a search marketer, it may be time to take another look at Bing. According to comScore's July 2011 U.S. Search Engine Rankings, Bing’s U.S. market share in explicit search has held steady at 14.4 percent for the past two months, up from 14.1 percent in May. As Bing also powers Yahoo’s search results (which got a slight bump in July, accounting for 16.1 percent of … [Read more...]
Google+ to Lead to the Comeback of Google’s Realtime Search
August 4, 2011 by Leave a Comment
The Real Thing is (almost) Back... Posted by Pamela Seiple If you've been missing the appearance of real-time results in your Google searches over the past month, relief is on the way. Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. During a recent search panel in California, Google Fellow Amit Singhal revealed that the Google Search team is actively working on bringing Google … [Read more...]
I’m Feeling Lucky
August 2, 2011 by Leave a Comment
The Confessions of Google Employee Number 59 Article Courtesy of: Greg Jarboe Don’t wait until Christmas. Don’t wait for your birthday. Buy I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards today and read it in the next two weeks before you go to SES San Francisco 2011. Why? Because letting one of Google’s early employees take you on a trip inside the hyper-energized company that broke the rules and rocked the world will put everything that you will … [Read more...]
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