Facebook comments, ads don't sway most users: poll By Alexei Oreskovic - http://www.reuters.com SAN FRANCISCO (Reuters) - Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars. The online poll also found that 34 percent of Facebook users surveyed were spending less … [Read more...]
Auto Shoppers using Mobile for Research
June 4, 2012 by Leave a Comment
Mobile Marketing Strategy There are countless automotive marketeers that cash in on scare tactics and strive to find the next big thing to snake oil unsuspecting dealerships with; whenever a new tech is developed they toe the line and use it to horrify the dealership digital marketing directors and GM's. If you watch them over the years as we have it is amazing how they prey on the same dealerships over and over pitching fear and over and over again the dealerships buy into the remedies they … [Read more...]
Drinking Songs – Good Clean Fun
May 16, 2012 by Leave a Comment
Boston Irish Pub Sing A long Revels Pub Sings and Boston Harbor Cruises For more info CLICK HERE Revels seasonal pub sings at great watering holes around Boston are for anyone who loves to sing. They evolved out of the impromptu gatherings of cast members who wanted to keep singing after rehearsals or performances. Revels music director George Emlen leads an evening of sea chanteys, English drinking songs, rousing gospel tunes, and old favorites. Can’t remember the words? The Revels pub … [Read more...]
Best Employee Handbook Ever!
April 27, 2012 by Leave a Comment
How to Write an Employee Handbook Media Crush On...Valve! Just when you thought you've seen it all, along comes something so innovative and disruptive you can't help but fall in love - This week our office is crushing on Valve's new employee handbook! We went right ahead and aggregated a couple of pieces of delicious content for your enjoyment. If you’ve ever wondered how some of the most successful companies in the world are able to attract the best talent around and produce outstanding … [Read more...]
Facebook Consumer Purchasing Habits “What’s NOT Hot”
April 21, 2012 by Leave a Comment
Eight Products the Facebook Generation Will Not Buy By Charles B. Stockdale and Michael B. Sauter Consumer tastes are changing at a greater rate than ever before. Not surprisingly, the purchasing habits of the youngest generation present the most dramatic shifts — a reflection of what they find important. 24/7 Wall St. has identified eight popular products that the “Facebook generation” is not buying. Generation Y, generally defined as those born between 1980 and 1999, have … [Read more...]
How Siri and Google effect Mobile Purchases
March 16, 2012 by Leave a Comment
Apple's Siri to influence shopping If you don't think that Siri is going to effect the way consumers are shopping - think again everyone. If you think that Android is going to sit back and not roll out an improved and more robust version of Siri - Think again - the gauntlet has been thrown down and the battle yet to begin. Some areas of expertise that may help Google compete is their access to the immediate data. The Google assistant will be able to move and deliver … [Read more...]
Disable Google Personal Search
March 3, 2012 by Leave a Comment
How to Disable Google Personal Search Results Article Courtesy of: Brian Gardner Recently Google announced that it will be rolling out a new kind of search – one that’s more personal to you. This new search will include three different types of features – personal results, profiles in search and people and pages. If you’re like me and do a lot of testing with keywords and rankings, you’re annoyed by the idea that your habits on the internet will show up in your search results. While I … [Read more...]
Automotive Customers “Deal from a Distance”
March 2, 2012 by Leave a Comment
Call Centers are Cool Again Article Courtesy of: Call Revu Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economic crises and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis states. The surviving dealer body has become nimble and able to respond to all … [Read more...]
Online Video Views Growing – 40 Billion in January
February 24, 2012 by Leave a Comment
181 Million Americans Watched 40 Billion Online Videos in January Greg Jarboe | Article Courtesy of: Search Engine Watch The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. The average viewer watched 22.6 hours of online video content that month. The top five online video content properties in January were: Google sites, driven primarily by video viewing at YouTube, with 152 … [Read more...]
Red Sox Spend $78 Million on Jet Blue Park & Forgot to Register the .Com
February 22, 2012 by Leave a Comment
Site Unseen: Red Sox Spring Training Park Gaffe Article Courtesy of: THE POST GAME - Written by: Ben Maller Sure the Chicago Cubs can't compete with the Red Sox most seasons, but a fan of the lovable losers just pulled of a World Championship move in cyberspace. Boston's beloved baseball team is moving into JetBlue Park this spring in Ft. Myers, Fla. The new crown jewel of the Grapefruit League cost an estimated $78 million to build ... but they probably wish they'd spent a … [Read more...]
Total Recall – “Does anyone read anymore?”
February 10, 2012 by Leave a Comment
The Dramatic Impact Of Social Video Recommendations On Brand Metrics Article Courtesy of: Real SEO & Greg Jarbo According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand … [Read more...]
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