Auto Shoppers using Mobile for Research

Mobile Marketing Strategy There are countless automotive marketeers that cash in on scare tactics and strive to find the next big thing to snake oil unsuspecting dealerships with; whenever a new tech is developed they toe the line and use it to horrify the dealership digital marketing directors and GM's.  If you watch them over the years as we have it is amazing how they prey on the same dealerships over and over pitching fear and over and over again the dealerships buy into the remedies they … [Read more...]