Mobile Marketing Strategy There are countless automotive marketeers that cash in on scare tactics and strive to find the next big thing to snake oil unsuspecting dealerships with; whenever a new tech is developed they toe the line and use it to horrify the dealership digital marketing directors and GM's. If you watch them over the years as we have it is amazing how they prey on the same dealerships over and over pitching fear and over and over again the dealerships buy into the remedies they … [Read more...]
Search – Banners – Video “Where the $Dollars$ Go”
February 3, 2012 by Leave a Comment
Online Ad Spending Consolidates Among Search, Banners, Video Three ad formats will get at least 80% of online dollars through 2015 As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising. These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of total online ad … [Read more...]
Internet Statistics for 2012 – Digital Media Usage Grows
January 5, 2012 by Leave a Comment
25 Eye-Popping Internet Marketing Statistics for 2012 Posted by Pamela Vaughan 2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. So whether you need to justify your inbound marketing-centric strategies to your boss or convince yourself that inbound is the right way to … [Read more...]
Social Profiles - Media Crush