Yahoo Enters Browser Market

Axis - Yahoos Browser for all - Desktop , iPad & iPhone How could they stay away?  Yahoo's  effort towards gaining traction in the search market via introduction of a hybrid browser and search engine is going to stir the pot - BIG TIME!  WE are already addicted!  After a week of experiments the search results are cleaner and without the Googlecentric everything - yep that is the sound of a big sigh of relief. It's about time someone else took a shot.  We have not found any flaws with the … [Read more...]

Search – Banners – Video “Where the $Dollars$ Go”

Online Ad Spending Consolidates Among Search, Banners, Video Three ad formats will get at least 80% of online dollars through 2015 As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising. These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of total online ad … [Read more...]