Online Ad Spending Consolidates Among Search, Banners, Video Three ad formats will get at least 80% of online dollars through 2015 As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising. These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of total online ad … [Read more...]
Google Accused of Favoring Google Plus in Search Results
January 12, 2012 by Leave a Comment
Pages and profiles on social network given undue prominence, claim detractors By Juan Carlos Perez | Article Courtesy of: TECHWORLD The longstanding and persistent accusation that Google unfairly uses its search engine to promote its other online services is once again in the spotlight, triggered by new social search functionality the company is rolling out this week that more tightly links its search engine with its Google+ social networking site. The complaints have come from different … [Read more...]
Internet Statistics for 2012 – Digital Media Usage Grows
January 5, 2012 by Leave a Comment
25 Eye-Popping Internet Marketing Statistics for 2012 Posted by Pamela Vaughan 2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. So whether you need to justify your inbound marketing-centric strategies to your boss or convince yourself that inbound is the right way to … [Read more...]
2011 Social Media Highlights – “GOOD READ!” – by Heidi Cohen
December 29, 2011 by Leave a Comment
10 Social Media 2011 Highlights (Data Included) Article Courtesy of: Heidi Cohen 2011 was a pivotal year for social media marketing (For those of you who are interested, here's 2010's social media marketing highlights. Driven in part by consumers who spend roughly one quarter of their time online with social media and blogging sites according to Nielsen, marketers tested and expanded their use of social media and integrated it into their overall marketing plans to achieve their … [Read more...]
Benefits of Blogging as Part of Your Inbound Mix
December 29, 2011 by Leave a Comment
Everything You Need to Sell Your Boss on Business Blogging Posted by Paul Rios Article Courtesy of: HubSpot Image credit: Mike Licht, NotionsCapital.com You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You've been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though … [Read more...]
Blogs: Good for Automotive & Good for Business
December 15, 2011 by Leave a Comment
Dealers, Why Aren’t You Blogging? 4 Reasons to Create and Leverage a Dealer Blog Posted by Justin Braun Article Courtesy of: Automotive Digital Marketing “Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.” That’s what automotive thought-leader Ralph Paglia said in a recent interview. No matter if you love Ralph and his advice or think he’s ‘full of it,’ studies indicate that he is absolutely right on this … [Read more...]
Social Media Tips
December 6, 2011 by Leave a Comment
8 Small Business Social Media Tips From the Pros By Cindy King Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to take your business to the next level. #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.” Sure, provide the occasional business tip. Or link to your new blog post. But that’s what everyone … [Read more...]
New Car Networks – Automotive Marketing
December 6, 2011 by Leave a Comment
Social Media Marketing: Creating a Community In recent posts authorDavid Johnson has had a LOT to say about Social Media in the Automotive industry. In his post "Creating Word-Of-Mouth Through The Creation Of Community" we find so much community in our perspectives on methods to achieve great results. Perhaps you are already ahead of the curve and are already working on developing a community - if so congratulations for getting it! If you read this article and want some help in … [Read more...]
Your Invited to a Brugal Rum Event @ Royale
November 15, 2011 by Leave a Comment
Media Crush Invites you to Brugal Rum Tasting! CLICK HERE to RSVP! Secrets Revealed… # 1 Rum in the Caribbean! CLICK HERE to reserve your invite! … [Read more...]
Macallan Scotch
November 8, 2011 by Leave a Comment
Media Crush is working the online segment on the Macallan Scotch branding campaign. Macallan Single Malt Scotch is pleased with the services we have delivered to them! We are driving interest in the product and events associated with Macallan Scotch. … [Read more...]
Axiom Mobile Tech – Mobile Marketing Strategy
November 8, 2011 by Leave a Comment
Rewards and Loyalty, Geo Engagements, Inbound Marketing and more Media Crush is working along with Axiom Mobile Technologies on brand and marketing strategies; Media Crush is also involved in their online commercial and social network build-out. We are very excited to be part of the team that will bring the one stop Mobile APP to market! More to come... … [Read more...]
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