Social Media Mastery: Wisdom from the Leaders of Coca-Cola Courtesy of: Search Engine Watch & Jason Cormier As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations. We whore out our email addresses in exchange for white papers, register for webinars we can’t find time to attend, and maintain an insatiable appetite for … [Read more...]
Archives for 2011
Google +1 The Rise of The Spammers!
July 19, 2011 by Leave a Comment
Response to Hubspot and more... 5 Ways Google + Will influence Search Results or...Here comes the next big Spam opportunity! Thank you Google Plus ! So how is Google planning to circumvent the affect of manually manipulating the SERP and SEO! The offers are already coming in...500 +1's for only $349! Here we go again! I may be wrong but it seems like Google is getting a little Microsoftish with its need to be entrenched in everything and anything all for the sake of milking … [Read more...]
2011 Ranking Factors Guide
June 17, 2011 by Leave a Comment
SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. While the entire report is very large, I've pulled out some of the most important details to our readers, based on the questions and discussions that I see on a daily basis from HubSpot customers and fans. If you're interested in reading more of the report or looking at their raw data, you can find it on SEOMoz's site … [Read more...]
1 Million in $Cash$ Prizes
June 11, 2011 by Leave a Comment
MassChallenge: Helping Entrepreneurs Win Article Courtesy of: BostInnovation.com MassChallenge is the world’s largest startup competition and accelerator program that bridges the gap between entrepreneurs and the resources they need to succeed. The competition powers the accelerator program by creating urgency in identifying high quality startups and aggregating the right resources that will be most beneficial to the entrepreneurs admitted into the program. More than 100 … [Read more...]
Social Media Hangover
May 25, 2011 by Leave a Comment
6 Ways to Avoid a Social PR Hangover Lisa Buyer May 25, 2011 Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.” Despite the right intentions, the plan just goes sideways when the mixing and mingling ends up with the wrong crowds, miscommunication, and bad decisions. The result can be quite a sobering (and unpleasant) experience. Where’s the coffee and two aspirin? Waking up, looking around and realizing the … [Read more...]
No More Yellow Pages?
May 17, 2011 by Leave a Comment
San Francisco Set to Ban the Distribution of Yellow Pages Not only do people consider the distribution of Yellow Pages phone books obsolete. So does the law. Last week, San Francisco's Board of Supervisors passed the first vote towards banning the delivery of Yellow Pages. As reported by the Los Angeles Times, San Francisco is the first city in the nation to restrict the distribution of the book. If the bill passes its second vote this week, the new legislation will launch a … [Read more...]
Marketing Lessons From Lady Gaga
May 11, 2011 by Leave a Comment
What do fame and marketing have in common? Everything. Lady Gaga has mastered fame. As a marketer looking for inspiration and lessons of marketing greatness, look no further than Gaga. With nearly 10 million Twitter followers and 33.7 million Facebook fans, Gaga's fame has become legendary. So how did a girl from New York City engineer fame in a way few have ever done? As a marketer, you are constantly working to stand out in a crowded industry. Lady Gaga was trying to do the same … [Read more...]
Media Crush – BarCrawl.com Launch!
March 8, 2011 by Leave a Comment
BarCrawls.com – The Social Buzz! Media Crush is happy to announce our relationship with JoonBug.com! Media Crush is working on the launch of Barcrawls.com a new entity from online lifestyle and branding powerhouse JoonBug.com! Media Crush will employ its hyper local ad network to provide traffic and inbound marketing for BarCrawls.com / JoonBug.com. With Boston Irish Pubs, Faneuil Hall Boston, Boston Financial Guide, and Boston Restaurant News leading the charge...Media Crush plans … [Read more...]
New Car Networks – Google Places?
February 17, 2011 by Leave a Comment
New Car Networks is the Automotive online digital marketing component of Media Crush designed to engage in Brand and Reputation Management, SEO, Social Media Strategies and various marketing and training initiatives. With clients in New England and the Mid-West New Car Networks unique boutique take on Automotive Digital Marketing is a way for multi dealership dealers and smaller dealers to all compete on the same level. Training and driving more sales opportunities to sell more cars in 2011 … [Read more...]
Johnny Cupcakes – Pure Genius
February 13, 2011 by Leave a Comment
#Admire There are so many lessons bundled into the Johnny Cupcakes story...Where can one begin? What started out as a joke and ongoing poke poke pokes at pop culture became a phenomenon. Be aware this was no fluke or accident. Personally, I have to offer full disclosure here and admit to being a huge fan and have thoroughly enjoyed following and supporting this brand and will continue to do so. Johnny Inspiration! Enjoy What you Do! There is no doubt that John Earl enjoys … [Read more...]
Does Your B.S. Meter Need Calibration?
February 8, 2011 by Leave a Comment
The Highly Evolved B.S. Meter of the 21st Century Consumer Posted by Paula Williams Image by AFP/Getty Images via @daylife “Who you are speaks so loudly I can’t hear what you‘re saying.” -Ralph Waldo Emerson Many of the people I work with are aviation professionals with military backgrounds. They have the most highly-evolved B.S. meters of any group of customers I’ve ever seen and they don’t bother to abbreviate the term. This poses a problem for those of us in … [Read more...]
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