5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition Jay Taylor | Search Engine Watch Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social … [Read more...]
LinkedIn Tips
January 23, 2013 by Leave a Comment
Put LinkedIn to Work For You: 7 Ways LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Article Courtesy of: Kevin Daum While the longevity of commercial value with Facebook and Twitter continues to be questionable, there is no question that LinkedIn is here to stay. It's perfectly reasonable. LinkedIn is designed for professionals to connect, so they can do business. Still, many struggle … [Read more...]
Facebook & Bing Cohabitate – “I wonder who the kids will look like?”
January 19, 2013 by Leave a Comment
Bing Adds 5x More Facebook Content to its Search Results Posted by Pamela Vaughan | Article Courtesy of: HubSpot Just a couple days after Facebook's hyped up "secret" announcement was revealed to be Graph Search -- which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook -- Bing has announced that its search results will now feature 5x more content from users' Facebook friends, including status updates, links, and comments. … [Read more...]
Timeline Impact on Facebook Examined
January 7, 2013 by Leave a Comment
Has Timeline Increased Engagement on Facebook? Article Courtesy: eMarketer Most brands who have been participating in Timeline are seeing early success While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at 15 brand pages that … [Read more...]
Surprising Stats Spanning Email, Mobile Devices and Facebook
August 5, 2012 by Leave a Comment
21 Internet Marketing Statistics That May Surprise You 1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: … [Read more...]
Facebook Comments and Ads Don’t Equal Engagement!
June 6, 2012 by Leave a Comment
Facebook comments, ads don't sway most users: poll By Alexei Oreskovic - http://www.reuters.com SAN FRANCISCO (Reuters) - Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars. The online poll also found that 34 percent of Facebook users surveyed were spending less … [Read more...]
Facebook Consumer Purchasing Habits “What’s NOT Hot”
April 21, 2012 by Leave a Comment
Eight Products the Facebook Generation Will Not Buy By Charles B. Stockdale and Michael B. Sauter Consumer tastes are changing at a greater rate than ever before. Not surprisingly, the purchasing habits of the youngest generation present the most dramatic shifts — a reflection of what they find important. 24/7 Wall St. has identified eight popular products that the “Facebook generation” is not buying. Generation Y, generally defined as those born between 1980 and 1999, have … [Read more...]
Online Video Views Growing – 40 Billion in January
February 24, 2012 by Leave a Comment
181 Million Americans Watched 40 Billion Online Videos in January Greg Jarboe | Article Courtesy of: Search Engine Watch The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. The average viewer watched 22.6 hours of online video content that month. The top five online video content properties in January were: Google sites, driven primarily by video viewing at YouTube, with 152 … [Read more...]
Benefits of Blogging as Part of Your Inbound Mix
December 29, 2011 by Leave a Comment
Everything You Need to Sell Your Boss on Business Blogging Posted by Paul Rios Article Courtesy of: HubSpot Image credit: Mike Licht, NotionsCapital.com You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You've been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though … [Read more...]
Social Media Tips
December 6, 2011 by Leave a Comment
8 Small Business Social Media Tips From the Pros By Cindy King Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to take your business to the next level. #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.” Sure, provide the occasional business tip. Or link to your new blog post. But that’s what everyone … [Read more...]
Foursquare Mayor of Location Check In War!
August 24, 2011 by Leave a Comment
Facebook Checks Out of Location Check In! It’s Official Facebook Places has been executed! Killed off and done with not to show its face again…Well let’s not get carried away here. The information is shocking as to Facebook actually not crushing Foursquare in the local check in space let alone that many thought they would do quickly. There are many stories out there surrounding the news: Here is a segment from the Huffington Post: Tucked near the end of Facebook's 1,200-word blog … [Read more...]
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