5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition Jay Taylor | Search Engine Watch Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social … [Read more...]
Benefits of Blogging as Part of Your Inbound Mix
December 29, 2011 by Leave a Comment
Everything You Need to Sell Your Boss on Business Blogging Posted by Paul Rios Article Courtesy of: HubSpot Image credit: Mike Licht, NotionsCapital.com You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You've been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though … [Read more...]
Johnny Cupcakes – Pure Genius
February 13, 2011 by Leave a Comment
#Admire There are so many lessons bundled into the Johnny Cupcakes story...Where can one begin? What started out as a joke and ongoing poke poke pokes at pop culture became a phenomenon. Be aware this was no fluke or accident. Personally, I have to offer full disclosure here and admit to being a huge fan and have thoroughly enjoyed following and supporting this brand and will continue to do so. Johnny Inspiration! Enjoy What you Do! There is no doubt that John Earl enjoys … [Read more...]
Social Profiles - Media Crush