5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition Jay Taylor | Search Engine Watch Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social … [Read more...]
Search – Banners – Video “Where the $Dollars$ Go”
February 3, 2012 by Leave a Comment
Online Ad Spending Consolidates Among Search, Banners, Video Three ad formats will get at least 80% of online dollars through 2015 As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising. These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of total online ad … [Read more...]
Taking a Look at Bing Powered Search
August 15, 2011 by Leave a Comment
5 Reasons Search Marketers Shouldn't Discount Bing Article Courtesy of: Jon Schepke of Search Engine Watch If you’re a search marketer, it may be time to take another look at Bing. According to comScore's July 2011 U.S. Search Engine Rankings, Bing’s U.S. market share in explicit search has held steady at 14.4 percent for the past two months, up from 14.1 percent in May. As Bing also powers Yahoo’s search results (which got a slight bump in July, accounting for 16.1 percent of … [Read more...]
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