21 Internet Marketing Statistics That May Surprise You 1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: … [Read more...]
Facebook Comments and Ads Don’t Equal Engagement!
June 6, 2012 by Leave a Comment
Facebook comments, ads don't sway most users: poll By Alexei Oreskovic - http://www.reuters.com SAN FRANCISCO (Reuters) - Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars. The online poll also found that 34 percent of Facebook users surveyed were spending less … [Read more...]
Negative information is now just as powerful as positive information
September 5, 2011 by Leave a Comment
Study: Negative Reviews Grow More Powerful Written by Sarah Mahoney Negative consumer reviews online are becoming increasingly important to would-be buyers, according to a new study, with 80% of consumers saying they have changed their mind about a purchase after reading a thumbs-down report. That's up from 67% last, according to the new 2011 Online Influence Trend Tracker from Cone Inc., a Boston-based public relations and marketing communications agency. "Negative information is … [Read more...]
Foursquare Mayor of Location Check In War!
August 24, 2011 by Leave a Comment
Facebook Checks Out of Location Check In! It’s Official Facebook Places has been executed! Killed off and done with not to show its face again…Well let’s not get carried away here. The information is shocking as to Facebook actually not crushing Foursquare in the local check in space let alone that many thought they would do quickly. There are many stories out there surrounding the news: Here is a segment from the Huffington Post: Tucked near the end of Facebook's 1,200-word blog … [Read more...]
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