Are you listening? Twitter users want complaints read, addressed St. Louis – It’s no secret that social media has revolutionized how consumers communicate with businesses. Instead of complaint letters exchanged over weeks, a quick 140-character tweet can garner a direct response within minutes. A recent poll conducted by Maritz Research and its social intelligence arm, evolve24, found that frequent Twitter users who have used the social media tool to complain about their customer … [Read more...]
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