5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition Jay Taylor | Search Engine Watch Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing emphasis on social … [Read more...]