Online Ad Spending Consolidates Among Search, Banners, Video Three ad formats will get at least 80% of online dollars through 2015 As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising. These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of total online ad … [Read more...]