The Dramatic Impact Of Social Video Recommendations On Brand Metrics Article Courtesy of: Real SEO & Greg Jarbo According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand … [Read more...]
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July 26, 2011 by Leave a Comment
Social Media Mastery: Wisdom from the Leaders of Coca-Cola Courtesy of: Search Engine Watch & Jason Cormier As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations. We whore out our email addresses in exchange for white papers, register for webinars we can’t find time to attend, and maintain an insatiable appetite for … [Read more...]
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