Where.com acquires hyper local group buying company Local Ginger!
#Admire!
Local mobile based advertising pioneer WHERE, Inc. is North America’s leading location media company. Based in Boston, Massachusetts, WHERE develops a range of location-based services, including mobile advertising as well as search and recommendation services.
Being a subscriber to Local Ginger; a north shore hyper local focused group buying player has recently become Where.com. The e-mail announcement was ominous as it really didn’t spell out anything of the relationship other than Local Ginger is now Where.com. All geo specific niche’ group buying entities best take note as depending upon the end game of this type of parlay made with Local Ginger may work to a similar future for your business. Local Ginger eased into the group buying space a little over a year ago with a hyper local niche’ business model. The plan was to take it to other niche’ communities but Where.com came along short term and we are pretty certain will adhere to the LT model set forth by Local Ginger to alpha test group buying in unison with the Where Ads program to really surround the hyper local group buying space. GREAT IDEA!
“The award-winning, wildly popular WHERE local discovery service boasts a rapidly growing active user base of over 4 million. WHERE Ads™, the company’s widely successful hyper-local search & display mobile ad network, reaches over 50 million consumers in real-time with relevant content and advertising”
“WHERE helps you discover, save and share your favorite places by putting the best local information at your fingertips and offering great deals from nearby businesses. As you use WHERE, our recommendation engine learns about your preferences and recommends great places for you to check out. We make it easy to create lists of your favorites and places you’d like to go and share them with friends. With WHERE, you’ll never be bored again.”
WHERE Ads is where its at people; this year is the year mobile marketing takes root. Where.com is way ahead of the curve in this space.
WHERE Ads is the hyper-local ad network trusted by many of the nation’s premier advertisers, brands, and local merchants as the most effective way to connect with a local audience. Through our growing network of top tier publishers, WHERE Ads handles over 2 billion ad impressions monthly, reaching more than 50 million mobile users. With our proprietary location relevancy algorithm, WHERE Ads targets highly engaged consumers on a hyper-local level, effectively increasing foot traffic into local businesses. Learn more about WHERE Ads
I just installed the Where.com app on my Droid X. I can assure you that this is going to really catch on.
Media Crush; Boston Restaurant News publisher has contacted Where.com to present its hyper local network of URL’s. Boston Restaurant News will keep you up to date on what transpires or you can check the Media Crush site for updates by clicking HERE
Follow Where.com on Twitter @where and on Facebook by clicking HERE
The Local Restaurant community should already be talking to Where.com – what are you waiting for?
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