Boston Irish Pub Sing A long Revels Pub Sings and Boston Harbor Cruises For more info CLICK HERE Revels seasonal pub sings at great watering holes around Boston are for anyone who loves to sing. They evolved out of the impromptu gatherings of cast members who wanted to keep singing after rehearsals or performances. Revels music director George Emlen leads an evening of sea chanteys, English … [Read more...]
Best Employee Handbook Ever!
April 27, 2012 By Leave a Comment
How to Write an Employee Handbook Media Crush On...Valve! Just when you thought you've seen it all, along comes something so innovative and disruptive you can't help but fall in love - This week our office is crushing on Valve's new employee handbook! We went right ahead and aggregated a couple of pieces of delicious content for your enjoyment. If you’ve ever wondered how some of the … [Read more...]
Facebook Consumer Purchasing Habits “What’s NOT Hot”
April 21, 2012 By Leave a Comment
Eight Products the Facebook Generation Will Not Buy By Charles B. Stockdale and Michael B. Sauter Consumer tastes are changing at a greater rate than ever before. Not surprisingly, the purchasing habits of the youngest generation present the most dramatic shifts — a reflection of what they find important. 24/7 Wall St. has identified eight popular products that the “Facebook … [Read more...]
How Siri and Google effect Mobile Purchases
March 16, 2012 By Leave a Comment
Apple's Siri to influence shopping If you don't think that Siri is going to effect the way consumers are shopping - think again everyone. If you think that Android is going to sit back and not roll out an improved and more robust version of Siri - Think again - the gauntlet has been thrown down and the battle yet to begin. Some areas of expertise that may help Google compete is … [Read more...]
Disable Google Personal Search
March 3, 2012 By Leave a Comment
How to Disable Google Personal Search Results Article Courtesy of: Brian Gardner Recently Google announced that it will be rolling out a new kind of search – one that’s more personal to you. This new search will include three different types of features – personal results, profiles in search and people and pages. If you’re like me and do a lot of testing with keywords and … [Read more...]
Automotive Customers “Deal from a Distance”
March 2, 2012 By Leave a Comment
Call Centers are Cool Again Article Courtesy of: Call Revu Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economic crises and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are … [Read more...]
Online Video Views Growing – 40 Billion in January
February 24, 2012 By Leave a Comment
181 Million Americans Watched 40 Billion Online Videos in January Greg Jarboe | Article Courtesy of: Search Engine Watch The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. The average viewer watched 22.6 hours of online video content that month. The top five online video content … [Read more...]
Red Sox Spend $78 Million on Jet Blue Park & Forgot to Register the .Com
February 22, 2012 By Leave a Comment
Site Unseen: Red Sox Spring Training Park Gaffe Article Courtesy of: THE POST GAME - Written by: Ben Maller Sure the Chicago Cubs can't compete with the Red Sox most seasons, but a fan of the lovable losers just pulled of a World Championship move in cyberspace. Boston's beloved baseball team is moving into JetBlue Park this spring in Ft. Myers, Fla. The new crown jewel of … [Read more...]
Total Recall – “Does anyone read anymore?”
February 10, 2012 By Leave a Comment
The Dramatic Impact Of Social Video Recommendations On Brand Metrics Article Courtesy of: Real SEO & Greg Jarbo According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of … [Read more...]
Search – Banners – Video “Where the $Dollars$ Go”
February 3, 2012 By Leave a Comment
Online Ad Spending Consolidates Among Search, Banners, Video Three ad formats will get at least 80% of online dollars through 2015 As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising. These three formats will make up upwards of 80% of all spending through 2016, eMarketer … [Read more...]
Google Accused of Favoring Google Plus in Search Results
January 12, 2012 By Leave a Comment
Pages and profiles on social network given undue prominence, claim detractors By Juan Carlos Perez | Article Courtesy of: TECHWORLD The longstanding and persistent accusation that Google unfairly uses its search engine to promote its other online services is once again in the spotlight, triggered by new social search functionality the company is rolling out this week that more tightly links … [Read more...]
Internet Statistics for 2012 – Digital Media Usage Grows
January 5, 2012 By Leave a Comment
25 Eye-Popping Internet Marketing Statistics for 2012 Posted by Pamela Vaughan 2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. So whether you need to justify your … [Read more...]
2011 Social Media Highlights – “GOOD READ!” – by Heidi Cohen
December 29, 2011 By Leave a Comment
10 Social Media 2011 Highlights (Data Included) Article Courtesy of: Heidi Cohen 2011 was a pivotal year for social media marketing (For those of you who are interested, here's 2010's social media marketing highlights. Driven in part by consumers who spend roughly one quarter of their time online with social media and blogging sites according to Nielsen, marketers tested and expanded … [Read more...]
Benefits of Blogging as Part of Your Inbound Mix
December 29, 2011 By Leave a Comment
Everything You Need to Sell Your Boss on Business Blogging Posted by Paul Rios Article Courtesy of: HubSpot Image credit: Mike Licht, NotionsCapital.com You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You've been reading up on search engine optimization, and have started applying the best … [Read more...]
Blogs: Good for Automotive & Good for Business
December 15, 2011 By Leave a Comment
Dealers, Why Aren’t You Blogging? 4 Reasons to Create and Leverage a Dealer Blog Posted by Justin Braun Article Courtesy of: Automotive Digital Marketing “Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.” That’s what automotive thought-leader Ralph Paglia said in a recent interview. No matter if you love Ralph … [Read more...]
Social Profiles - Media Crush