Marketing-Lessons-from-the-Grateful-Dead

Deadheads Brian Halligan & David Meerman Scott will offer marketing takeaways from cultural icon and American jam band, the Grateful Dead.

The Grateful Dead is a great case study in contrarian marketing. All of their many marketing innovations seem to spur from doing the opposite of what other bands (and record labels) are doing at the time and that has cultivated their fan base. Now businesses can learn from what they do.