CLICK HERE to RSVP!

Secrets Revealed…  # 1 Rum in the Caribbean!

CLICK HERE to reserve your invite!

Macallan Single Malt Scotch is pleased with the services we have delivered to them!

We are driving interest in the product and events associated with Macallan Scotch.

Media Crush is working along with Axiom Mobile Technologies on brand and marketing strategies; Media Crush is also involved in their online commercial and social network build-out.

We are very excited to be part of the team that will bring the one stop Mobile APP to market!

More to come…

Media Crush wanted to meet, talk to and interview as many participants as possible to help the Fort Point ArTs Community.  The videos are up on the Media Crush YouTube account as well as on the geo targeted sites like Fort Point Channel Boston.

We hope you enhoy the interviews and support the artists community at Fort Point Boston.

For the complete video Interview Library head over to Media Crush on YouTube – Click Here

Great focus is being put on the areas of Boston known as Fan Pier, The Seaport District, Fort Point Channel all part of the New Boston Waterfront;   Media Crush knows this area is integral to its growing network  to provide a variety of services to clients and users.  The sites are fleshing out with custom content via photos, videos and posts as well as aggregating information from other credited sources.

With more and more businesses and public money  ( Start Up Massachusetts a public and private collaborative) being poured into the area Media Crush will continue to keep you updated on the news and events surrounding these areas.

We are always looking for contributors and welcome input.

Please visit our Boston waterfront sites:

• http://www.fanpierboston.net
• http://www.seaportinnovationdistrict.com
• http://www.fortpointchannelboston.com
• http://newbostonwaterfront.com

Media Crush is going to be on hand with Herb Chambers Companies to cover #FNOBoston!

Newbury Street will be closed from 2:00 till after 10pm!

Come on down and check out the highest caliber of luxury and super cars in the area courtesy of Herb Chambers!

It’s Official Facebook Places has been executed!  Killed off and done with not to show its face again…Well let’s not get carried away here.  The information is shocking as to Facebook actually not crushing Foursquare in the local check in space let alone that many  thought they would do quickly.

There are many stories out there surrounding the news:

Here is a segment from the Huffington Post:

Tucked near the end of Facebook’s 1,200-word blog post detailing a slew of privacy changes was a short obituary for a Facebook feature unveiled with great fanfare last year: Facebook Places, a check-in service that allowed users to share their locations on Facebook and redeem coupons.

Facebook quietly admitted that it would be “phasing out” Places, which had been available only on cellphones, while at the same time expanding the ability to add locations to posts by allowing users to tag cities, venues and landmarks in everything from status updates to Wall posts using any device.

http://www.huffingtonpost.com/2011/08/24/facebook-axes-places-who-_n_935082.html

 Foursquare!

Was it the power of Four Square that led to the execution?  Is this a tactic simply a graceful  exit or surrendering of the location based check in war?  Facebook clearly was out to crush FourSquare – so congrats to Foursquare for prospering.

Segment from TechCrunch:

TechCrunch’s MG Siegler counters that Facebook’s shift may signal the social networking site is “doubling-down” on location and attempting to place it front and center on every Facebook post, even as it moves away from check-ins. Its approach, moving forward, will be different from Foursquare’s, but its determination to tap into location just as fierce. After all, location information offers one more salient piece of data that can be used to sell more–and more targeted–ads. “[N]ow that location is being emphasized on every Facebook action (though it can easily be turned off) — and not just on mobile — a lot of people are going to use it. Location as a layer of context is about to get a big upgrade,” wrote Siegler.

Having teen children it is clear to me that they prefer Facebook Check Ins over FourSquare, I do wonder what they will allow those teens to do so to tap into some form of that local data goldmine.

Inbound Marketing – Brand & Reputation Management – Custom Ad Network Landing Pages

CLICK for Knucklehead AI Kickstart !

Media Crush is working with KnuckleHead AI (KAI) on the first AI apps and games for the Android and iPhone platforms.

This is a game changing project with endless applications. Knucklehead is almost ready to release its first four games ( yes pitiful pun intended) and is seeking a little more support via the Kickstart program.

KAI just formed in June and has over 25 Artificial Intelligence (“AI”) driven game apps we are scoping from our list of over 100 AI game concepts. They’ve started building it’s first one, “Backyard Bird Shooter” for smart phones and smart pads.  Plans are to finish up the first and another three for it’s KickStarter program. The premise is that KAI can build a great game app company around its AI driven game concepts.  We  hope you will agree and help us with a real kick-start for the first four games.

KnucklheadAIGames@Kickstarter.com

From Knucklehead AI Kickstart….

Why build games with AI in them?

We think that improving on silly games by adding artificial intelligence will make them vastly more amusing.  No seriously! Our games are all made with machine intelligence components, and as we go along, the games will learn something about your behavior and performance in the game and how you use your smart device. In fact, we are looking at monitoring and adjusting for all smart device-bound sensory input during game play in the future as smart devices gain more processing power and sensory capabilities.  We can already use the smart device “sensory input” to adjust the game (harder, easier, etc.) and provide other nifty learning related or otherwise amusing features.  So the experience will be different with our games, and more so over time.

Also, while there is still a bit of a wait before artificially intelligent computers save the world, we think that AI based software and networks have already become very useful. Some of the games we are developing could not exist without the underlying, sometimes sophisticated, computer science. We believe that early exploitation of these technologies in games will ultimately lead to other, possibly useful, commercial applications.  Useful applications from knuckleheads…  Imagine that!

What else is different about your game apps?

It’s our approach to smart devices.  We are thinking of all of them as game controllers and creation devices.  So we have an augmented reality framework where we always try to include your personal environment in the game.  These are mostly not couch sitting games and many of them suggest going outside for best results.  We are going to warn people to hold onto their phones during game play.  And we can even imagine knucklehead closures with hand conforming grips.

Also, almost all of the games have a multi-player viral aspect to them.  For example, Backyard Shooter is a game where you make your own video; the AI targets moving objects for you, and then you play the game.  The games can be shared on our game board and can show up on YouTube and Facebook, and other people can download them and play them.  Game scores of all the people who play your game are posted (if they want to post).    So this kind of thing can be extremely viral.  In addition, most of the games have both single and multiplayer modes, which help make them viral too.

Where will the games be available?

We’re building the games for smart phone and smart pad devices so they will be available first in the Apple app store, and then a little later in the Android app store.  Once we are really cooking, we may also manage to have some of them distributed on other game platforms.  But right now we are focused on the Apple and Android platforms only and on delivering the first four games on iPhone and iPads and then a little later on the Android platform as well.

One day soon, we’d also like to see these games start showing up in virtual reality worlds too.  The future seems open to all kinds of wild and exciting possibilities.

How will you market them?

Our goal for the initial two apps is huge!  However, we think we need to be producing 4 new games a quarter to get in there and compete.  On the reasonably optimistic side, we would like to see the first 4 games hit 50-100 thousand downloads by the end of Q1-2012.  We will need more than our kickstarter-funding goal to get there, so if we exceed our funding goal, and if the initial two apps were to go seriously viral, that would obviously help.

On a more practical note, we will start by marketing our own personal extended networks and with all of you at Kickstarter who like game apps.  We will also create branded websites to drive awareness and work closely with our friends in affiliate marketing and advertising who have SEO traffic networks and are willing to help us out at the start.  Of course, we will also hit the blogs and social nets where gamers and app hounds hang.  In addition, if we have extra funding from this KickStarter program, we will test SEM and other less freely available application promotion avenues.

Because most of the games have single and multi-player modes, and all of them have a viral component for score comparisons and game video sharing, we hope they will spread quickly through user invitations as people enjoy them.  But we know we need more than a couple of games to drive our marketing.

What happens after the first four games?

Well, as we said, we’ll play it by ear and see how well we do with each of you to meet or maybe even exceed our Kickstarter funding goal.  But suffice it say, we will fight all the way until we start to grow and can build things faster.  Our goal for 2012 is to put out 2-4 new games a quarter.  The more funding and success we find along the way, the faster we can go.

Here are the next four game apps we are planning for 2012:

Will you charge for the games?

We do plan to quit our day jobs and become KnuckleheadAi guys forever, so we will be looking for that public support and delivering as much game value as we can for a fair exchange.

Almost all of the games we plan will have at least a free beginner or feature limited version.  Some may have upgrades for 99 cents.  Some may have free but advertising driven versions.  Some may come paid for by a single sponsor.  Some may be on the more expensive side, like the upgraded version of Backyard Bird Shooter.

For more information please visit Knucklhead AI Kickstart program by clicking here

Inbound Marketing – Brand & Reputation Management Domination

Article Courtesy of:  Greg Jarboe

or…Here comes the next big Spam opportunity!

Thank you Google Plus !

So how is Google planning to circumvent the affect of manually manipulating the SERP and SEO!

The offers are already coming in…500 +1′s for only $349!

Here we go again!

I may be wrong but it seems like Google is getting a little Microsoftish with its need to be entrenched in everything and anything  all for the sake of milking yet more data out of its users to better target our needs for services and goods.  PLEASE STOP!

Time to round up the at home moms, students etc and get those +1′s popping…

So while the overriding topic here is will Google overcome / challenge Facebook don’t you think this spam opportunity needs a bit more weight in your conversations?

Google 10 Million vs Facebook 750 Million…A bit daunting even if your are the almighty G O O G L E!

Why the curve-ball Google? So now SEO consists of; content,optimization, back-links and now +1..the results may be pretty surprising.

Now lets add Clout to the equation…grab the top people in Clout and form an SEO / SERP boost company right? Start a MLM for +1 clickers!

This is the trying to be all things to all people can of worms that worked so well for MyTimberlakeSpace…

If Bing stays poised it may very well gain some very valuable traction on what seems to be a search engine reaching just too far – could this be a huge mistake or a stroke of genius or even more simply a time will tell concept as many of Googles entries to other markets.

Whats next Gods of the Internet please share and +1 this post!

Our response to the HubSpot Article on How Google + Will Influence Search Results…

1. Improving Google’s Intelligence:

First off do we all really want this to happen? We want to increase Google’s intelligentsia?

Overall it seems that +1 is a deeper intrusion or customization of the data Google is mining on behalf of their Ad Sense customers; so now they are not only looking at your online behavior they are grouping you and your friends in that pool to

get deeper and more targeted information on how you and your friend group share…

2. Improved Search Results Quality

Hubspot claims that + will help shut down independent spammers etc…How about an increase in spamming and spamming opportunities – I can personally think of several immediately…Search Results getting social – really? Let’s see how that works for you… Sounds like SEO via Groupon Business modeling

3. Changing How you Get Traffic

+1 is Google’s equivalent to a Tweet or FB Share- when you change a page or move it the +1 counter will be reset – Oh Great! Thanks!

4. Improve Click-Through Rates

Again a massive opportunity for spam related mobs to alter search results. This is already part of the pollution of Facebook. Facebook lost its way and so did the (ab)users- does my 17 year old niece really have 2000 friends? So she can instruct her minions to Like or +1 a page and influence the blind masses – Just as Facebook has done Google will now do and begin to make their search engine less relevant. Just because something has a large number of +1′s does not make it the authority search…okay I guess if Google puts a very small measure of weight on that into its algo. What would be brilliant would be for Google splinter off into GoogleSocial and provide an engine SOLELY based on this ridiculous parameter.

5. There is More To Come

Circles and Huddles, +1 for Business, privacy tools etc…Why did Google have to become yet one more social net – what was wrong with being the leaders in Search? The game keeps changing – Not for the better folks…

6. Inbound Marketing Spam Net

There is a very fuzzy line being crossed here and the results may be mixed, watch for irrelevant SERP, opps for reputation and brand management will be on the rise, seems an easy way to use people spamming to pop a landing page.

There are challenges then there are distractions  – this all lands somewhere right in the fuzzy middle…for now…

With clients in New England and the Mid-West New Car Networks unique boutique take on Automotive Digital Marketing is a way for multi dealership dealers and smaller dealers to all compete on the same level.  Training and driving more sales opportunities to sell more cars in 2011 is a primary goal for New Car Networks.

Here is an excerpt of the New Car Networks Google Places Post

Google Places:

Is this important?  More than ever before!

This is the newest  buzz.  Google Places has been around for quite some time and Media Crush and New Car Networks have been ensuring their clients make the most of this FREE tool since its inception.  Each and every dealership should make sure they are on top of this to help steer a variety of marketing components and assist in gaining ancillary SEO benefits and gaining valuable page one search results for a number of targeted geographic locations.

So Let’s get you started!

Verify your listing!

This is self-explanatory and very easy to do.  If you had a vendor have at  it already or had that go to “expert” employee jump in and now find yourself without a way to access, edit and mine the delicious date available DO NOT PANIC!  Its very easy to do or feel free to contact us and we gladly lend you a hand.

Click Here to read more…

There are so many lessons bundled into the Johnny Cupcakes story…Where can one begin?

What started out as a joke and ongoing poke poke pokes at pop culture became a phenomenon.

Be aware this was no fluke or accident.

Personally, I have to offer full disclosure here and admit to being a huge fan and have thoroughly enjoyed following and supporting this brand and will continue to do so.

Johnny Inspiration!

Enjoy What you Do!

There is no doubt that John Earl enjoys what he does, keep an eye on his social media and you’ll see him actually doing the posting; Tumblr, YouTube, Facebook and the JC Blog are all updated frequently add to that an often updated ebay store with collectibles and goods worthy of a trunk sale all up for bidding.  Johnny doesn’t sleep.

Build Brand Value

The Jedi Master – The Guru – The Chosen One?  Nope it’s lil’ ole Johnny Cupcakes!

Let’s see, next to zero advertising, no investors, no retail presence =  multiple boutique locations;  Newbury Street Boston,  Rodeo Drive LA,  his first store in his hometown of Hull MA and a his first international store to open very soon in London UK.

Infinitely Viral ( before it was even considered a buzz word) Word of Mouth, Internet marketing, and hitting the streets are how the foundation  was built and strengthened.

Supply and Demand

Limited edition shirts and goods create demand – PERIOD.  Long lines with some fans sleeping out to ensure they got the freshest goods of the day were the norm on release days – The first Halloween night on Newbury Street was particularly amazing.

Bakers Dozen – Quality over Quantity

My First limited edition #99 of 100 black crossbones hoodie is still in great shape after years of history and washing…The packaging through the years continues to be fun; getting items delivered from JC always is fun; each package is wrapped individually in JC tissue paper, hand taped, with a JC plastic bag containing a pin, candy, and various trading cards – most recently I got a Power Rangers…come on this is irresistible FUN!

Pay Attention to detail

A Johnny Cupcakes trademark.  Be it in merchandise, events, packaging, customer service, right down to the bakery themes of his retail locations.  Are you paying attention to details?

No one likes stale Baked Goods!

This brand continues to be edge staying current & relevant.

Almost every walk of human life enjoys this unique brand from chefs, bakers, Fashionistas, Students, indie artsy types, sneaker collectors, designers, rappers, foodies, and even Media Crushers…

Share Your Story  & Give back

Johnny will gladly share his American success story.  He is an example and truly believes that you can achieve your dreams.  He did and so can you.  Believe in yourself and work hard.  Great to see that he is doing speaking engagements including college campus visits;  if there was an optimum  time in your life to start a business this period of time is one of them. While in college  one could more easily actualize a lot of the grass roots Johnny Cupcakes business model principals, the resources, connections and network available are abundantly layered.

Serious Stuff

Johnny supports a number of charities as well – while they don’t make a big deal publicizing this aspect of the brand please recognize that JC supports many wonderful causes.  He encourages anyone with a cause or a benefit that needs some support to contact him.  Certainly a custom shirt supporting your event or cause is a wonderful idea…I envision the Pink Shirts now to raise awareness and funds for breast cancer…

Customers

When Marketing meets Loyalty building the value is immeasurable!

Know your audience.

Johnny actually hangs out with his customers and brings the same unique, fun loving twist his events that amplify and actualize the brands essence.

Customer Service

Having had a recent experience in which I needed customer service I was treated as an individual and with the utmost respect. I was offered a very equitable solution to a dilemma that was provided courtesy of UPS and not via JC!   I found out that it was a nosy neighbor that thought that my “Cupcakes” package was going to get damaged in the cold….Sorry JC & UPS!

Be Fearless, Focused and Determined!

Face it turning down investment capital, corporate sponsors, retail locations and the usually and  customary brand turned fad route the Ed Hardy’s of the world follow to quick riches one has to be Fearless!  Opening up consistent and well run boutique locations stocked with quality baked goods requires focus and determination; as does each and every aspect of this amazing business.

Keep it in the Family!

Johnny employs his Mom, Dad, Sister, neighbors and friends.  Old fashioned traditional business building and philosophy right?  How nice.

The Johnny Cupcakes brand continues to grow and thrive without use of any traditional advertising.  The hard core kid selling custom tees out of the trunk of his 89 Toyota has a multi-million dollar international brand.

Cupcakes on T-Shirts.  Sounded silly to some people I bet….

So follow the example…Get off your “bum” and do something!

It’s simple advice like this that just may spur on the next baker.

# Admire Johnny Cupcakes….You can’t help to keep rooting for this already successful brand its founder.  This is truly one Yummy Cupcake filled with pure American Dream!

R.Gallagher

Media Crush Kahuna

Where.com acquires hyper local group buying company Local Ginger!

#Admire!

Local mobile based advertising pioneer WHERE, Inc. is North America’s leading location media company. Based in Boston, Massachusetts, WHERE develops a range of location-based services, including mobile advertising as well as search and recommendation services.

Being a subscriber to Local Ginger;  a north shore hyper local focused group buying player has recently become Where.com. The e-mail announcement was ominous as it really didn’t spell out anything of the relationship other than Local Ginger is now Where.com.   All geo specific niche’ group buying entities best take note  as depending upon the end game of this type of parlay made with Local Ginger may work to a similar future for your business.  Local Ginger eased into the group buying space a little over a year ago with a hyper local niche’ business model.  The plan was to take it to other niche’ communities but Where.com came along short term and we are pretty certain will adhere to the LT model set forth by Local Ginger to alpha test group buying in unison with the Where Ads program to really surround the hyper local group buying space.  GREAT IDEA!

“The award-winning, wildly popular WHERE local discovery service boasts a rapidly growing active user base of over 4 million. WHERE Ads™, the company’s widely successful hyper-local search & display mobile ad network, reaches over 50 million consumers in real-time with relevant content and advertising”

“WHERE helps you discover, save and share your favorite places by putting the best local information at your fingertips and offering great deals from nearby businesses. As you use WHERE, our recommendation engine learns about your preferences and recommends great places for you to check out. We make it easy to create lists of your favorites and places you’d like to go and share them with friends. With WHERE, you’ll never be bored again.”

WHERE Ads is where its at people;  this year is the year mobile marketing takes root.  Where.com is way ahead of the curve in this space.

WHERE Ads is the hyper-local ad network trusted by many of the nation’s premier advertisers, brands, and local merchants as the most effective way to connect with a local audience. Through our growing network of top tier publishers, WHERE Ads handles over 2 billion ad impressions monthly, reaching more than 50 million mobile users. With our proprietary location relevancy algorithm, WHERE Ads targets highly engaged consumers on a hyper-local level, effectively increasing foot traffic into local businesses. Learn more about WHERE Ads

I just installed the Where.com app on my Droid X.  I can assure you that this is going to really catch on.

Media Crush;  Boston Restaurant News publisher has contacted Where.com to present its hyper local network of URL’s.  Boston Restaurant News will keep you up to date on what transpires or you can check the Media Crush site for updates by clicking HERE

Follow Where.com on Twitter @where  and on Facebook by clicking HERE

The Local Restaurant community should already be talking to Where.com – what are you waiting for?

R.Gallagher

Media Crush LLC

@bobbygzus

This has been a groundbreaking year for Media Crush. 

Finally, we have discovered we are not alone!

With new relationships and partnerships materializing and taking shape we are laying a strong foundation to grow as forecasted in 2011!

Great things lay ahead as Media Crush will at long last be enabled to complete our local geocentric and category rich network of URLs!

We thank our long list of loyal customers for sticking with us through the growing pains! 

Truth is Media Crush Delivers on expecatiations for a fair price.

We are looking forward to meeting new people and adding more customers to our family in 2011.

This year we have seen quite a lot of change; some good and some not so good.  
Everone who was already a self proclaimed expert in SEO has now become an expert on social media,reputation management and inbound marketing;  will this ever stop…can it be stopped?   Is there no end?  When you offer time tested well crafted solutions in these areas where greed driven snake oil sales companies come out of the woodwork claiming to offer  ”the same” service for next to nothing - well things can  tend to get frustrating.

Realizing that part of the end game is to produce revenue hence we experience;  the selling out of  Firefox, the further bastardization of Facebook, MySpace attempts to linger on, pending threats of Twitter global commercialization and the growing force of G ( best to be left unamed) poking deeper into our personal data to add percentage points to Serge Brin and Larry’s stock portfolios…There are many more and too many to mention.

We do admire Hubspot, AMA Boston, 6one7, Fitzy the man with the plan, Dave Skywalker, Food Service Advisor, UNICA, New England Bridal Affair publisher Clara Tompkins, Vampire Weekend, Dirty Water TV, LinkedIn,  and many more…

So what does 2011 hold for Media Crush? Hmmmm…..we do have to keep some things a little private

In the meantime – Let’s Make some Lemonade!

Make Lemonade!

Media Crush has been slow cooking New Car Networks over the past months.

The Media Crush automotive network is growing in 2011.  We offer inbound marketing, brand and reputation management and microsite deployment for companies of all sizes.  Our prices are reasonable and results are outstanding.

Recently, it got a new shine with a brilliant Studio Press Genesis makeover.

Give us a call today so we can give you a free online marketing and social media assessment.

Joe – 978-815-3291

January 2010

Media Crush is launching niche’ geo specific sites over the 2010 calendar year.   Search is ever changing and becoming more and more specific and granular.  Search result delivery methodologies are ever growing and changing as well which in turn does change the overall landscape of search.

Media Crush is paying attention to every detail.

Adding Route One Saugus News advertising and marketing inventory to our growing enterprise of online properties adds depth and girth to our Cloud Loop marketing concept;

Bob Gallagher one of the founding partners of Media Crush adds ” With the ability to layer ads over targeted multi-category online real estate Media Crush can cast a wider net for our clients and partners.”

” Upon the launch of Route One news we were contacted to act as one of the online sponsors for the North Shore Chamber on Commerce Business Expo.  We are going to attend the event.  Media Crush Co-founder Joe Angrisano is going to cover the event, filming as many vendors and participants as possible .  Many of these businesses have not been exposed to this sort of a marketing technique ; 30 – 60 second bits posted on Route One Saugus News complete with SEO via a Hosted Marketing Page with customizable content on the Route One site.”

After only a month live the site is already gaining traction and catching on.

Route One News is a beta test for our local and regional web property clusters.

CLICK HERE to take a look at Route One Saugus News

Route One Saugus News Press Release

Press Release: Website Launch

www.routeonesaugusnews.com

Route One Saugus News and Media Crush are proud to announce the official launch of Route One Saugus News!

This Google friendly business Route One essential is now available as an affordable and effective part of your marketing and advertising media mix.

The internationally know “Golden Mile” of retail and business now has the internet presence it deserves.

Let’s face it the internet landscape changes as frequently as New England weather.

Media Crush can forecast and prepare your business for any online climate changes.  We develop and deploy custom, scalable, and affordable long and short term strategies and solutions for you and your company.

Our multi-tiered products can bring you Search Engine Optimization, Social Media Marketing, Unique Lead Generation, Local Search all under the Brand and Reputation Management umbrella!

We are unique in the fact that  we developed our own ad and marketing network of URL’s  used to leveraged your program!

We own and operate over 300 URL’s in a wide variety of interest groups.

Joe Bermudez is an internationally successful DJ,Remixer and Producer charged with running the launch of REWIRED.

REWIRED is The Hard Rock Cafe’s third nightclub venture with the others being the highly successful Rehab in Vegas and Gryphon in Miami.

Media Crush is supplying digital ad inventory over its hyper local ad network and e-mail marketing via  its opt in newsletter database.

Media Crush + Joe Bermudez =  A Successful launch for The Hard Rock Cafe’s REWIRED!

Media Crush continues its successful run of helping businesses, products and services with online marketing & branding strategies.

Let Media Crush help you with your next online marketing strategy!

Contact Us – CLICK HERE !