January 2010

Media Crush is launching niche’ geo specific sites over the 2010 calendar year.   Search is ever changing and becoming more and more specific and granular.  Search result delivery methodologies are ever growing and changing as well which in turn does change the overall landscape of search.

Media Crush is paying attention to every detail.

Adding Route One Saugus News advertising and marketing inventory to our growing enterprise of online properties adds depth and girth to our Cloud Loop marketing concept;

Bob Gallagher one of the founding partners of Media Crush adds ” With the ability to layer ads over targeted multi-category online real estate Media Crush can cast a wider net for our clients and partners.”

” Upon the launch of Route One news we were contacted to act as one of the online sponsors for the North Shore Chamber on Commerce Business Expo.  We are going to attend the event.  Media Crush Co-founder Joe Angrisano is going to cover the event, filming as many vendors and participants as possible .  Many of these businesses have not been exposed to this sort of a marketing technique ; 30 – 60 second bits posted on Route One Saugus News complete with SEO via a Hosted Marketing Page with customizable content on the Route One site.”

After only a month live the site is already gaining traction and catching on.

Route One News is a beta test for our local and regional web property clusters.

CLICK HERE to take a look at Route One Saugus News

Route One Saugus News Press Release

Press Release: Website Launch

www.routeonesaugusnews.com

Route One Saugus News and Media Crush are proud to announce the official launch of Route One Saugus News!

This Google friendly business Route One essential is now available as an affordable and effective part of your marketing and advertising media mix.

The internationally know “Golden Mile” of retail and business now has the internet presence it deserves.

Media Crush LLC

Let’s face it the internet landscape changes as frequently as New England weather.

Media Crush can forecast and prepare your business for any online climate changes.  We develop and deploy custom, scalable, and affordable long and short term strategies and solutions for you and your company.

Our multi-tiered products can bring you Search Engine Optimization, Social Media Marketing, Unique Lead Generation, Local Search all under the Brand and Reputation Management umbrella!

We are unique in the fact that  we developed our own ad and marketing network of URL’s  used to leveraged your program!

We own and operate over 300 URL’s in a wide variety of interest groups.

February 2010

After a month of very productive exchanges we are pleased to announced that Media Crush and Capture Code have entered into a strategic partnership.

Meetings led by Capture Codes VP of Business Development David Power and Media Crush co-founders Joseph Angrisano and Robert Gallagher have resulted in the union of two powerful complimentary business models.  As both companies eye the future of search, branding, customer acquisition, lead gen and most importantly data aggregation the partnering companies see this alliance a value add to existing and future clients.

Capture Code is a ground breaking 2D barcoding company.

CaptureCode was established in Sept. 2007 to offer “Merchant Driven” prepaid cards, loyalty, and market campaign solutions using a combination of mobile, internet and POS based technologies. CaptureCode has offices in Boston, MA and New Delhi, India.

 CaptureCode is  a real-time promotional marketing solution – utilizing email, loyalty, gift card, email/sms – focused on driving incremental profitable business growth. Using 2D barcodes, that can be stored on any media – cell phones, email, plastic cards – CaptureCode connects restaurants with their customers. CaptureCode is fully integrated with POS systems and the restaurant workflow. Restaurants can now deliver real-time promotions to their customers and using analytics be more effective in their marketing efforts and drive higher ROI.

Media Crush founding partner Robert Gallagher explains “It was clear to David, Joe and I that there was a powerful opportunity for our companies to combine services and resources to increase value to our overall operations.  Media Crush completes the loop for Capture Code with our Cloud Loop technology to drive new customers to Capture Code clients via the diverse nature of the online property categories and interest groups in our network cloud.  The value add to our customers is the Capture Code 2D barcode edge data aggregation product, the ability to now take uncategorized data and find an abundance of value in modeling these data to better define offerings to our clients customer base and find clear paths to increase customer acquisition.”

“ We find  Capture Code to be an integral part of Beverage 2.0; a Media Crush partnership with various hospitality industry professionals.  The abilty to provide the supplier with valued data to support on and off premise marketing efforts is yet one more loop we can close together!   We are beyond excited at the potential this partnership will bring.  David has a keen industry sense and his experience with online strategies bring this partnership an even greater value.”
Media Crush and Capture Code plan a public announcement of the partnership but as we are both eager to get this off to an immediate start Media Crush will bring Capture Code to the North Shore Chamber of Commerce Business Expo Tuesday February 23 and in turn Capture Code will bring Media Crush to the MRA (Massachusetts Restaurant Association) Food Show March 14^th – 16^th at the Boston Convention and Exhibition Center. 

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In association with Schramm Sports and Entertainment, Media Crush utilized it’s Irish Enthusiast database of over 20,000 subscribers to promote, brand and advertise the Ireland vs. Bolivia soccer match. Additional banner advertising was placed on the appropriate Media Crush online ad network. Custom newsletters were also designed and emailed for the event.

Boston Bridal Show is New England’s premier website for bridal show and wedding planning information.  Boston Bridal Shows features a variety of Greater Boston and New England’s finest wedding and special event vendors.

Online and On Premise promotions for Malibu Rum via web based advertising and custom newsletters.

The Media Crush Database of over 60,000 opt in subscribers was data mined to target the LDAC (legal drinking age community).

Consulting, Online Reputation management, Press releases, Brand Management, PR and Crisis Management.

Recent PR projects have included:  Beacon Capital Partners and The Herb Chambers Companies.

North End Italian Feasts Advertising on Boston Visitors Guide

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Online and direct marketing for 5 Hour Energy.

Click Here for the Media Crush 5 Hour Energy Case Study