Media Crush is working along with Axiom Mobile Technologies on brand and marketing strategies; Media Crush is also involved in their online commercial and social network build-out.

We are very excited to be part of the team that will bring the one stop Mobile APP to market!

More to come…

CLICK for Knucklehead AI Kickstart !

Media Crush is working with KnuckleHead AI (KAI) on the first AI apps and games for the Android and iPhone platforms.

This is a game changing project with endless applications. Knucklehead is almost ready to release its first four games ( yes pitiful pun intended) and is seeking a little more support via the Kickstart program.

KAI just formed in June and has over 25 Artificial Intelligence (“AI”) driven game apps we are scoping from our list of over 100 AI game concepts. They’ve started building it’s first one, “Backyard Bird Shooter” for smart phones and smart pads.  Plans are to finish up the first and another three for it’s KickStarter program. The premise is that KAI can build a great game app company around its AI driven game concepts.  We  hope you will agree and help us with a real kick-start for the first four games.

KnucklheadAIGames@Kickstarter.com

From Knucklehead AI Kickstart….

Why build games with AI in them?

We think that improving on silly games by adding artificial intelligence will make them vastly more amusing.  No seriously! Our games are all made with machine intelligence components, and as we go along, the games will learn something about your behavior and performance in the game and how you use your smart device. In fact, we are looking at monitoring and adjusting for all smart device-bound sensory input during game play in the future as smart devices gain more processing power and sensory capabilities.  We can already use the smart device “sensory input” to adjust the game (harder, easier, etc.) and provide other nifty learning related or otherwise amusing features.  So the experience will be different with our games, and more so over time.

Also, while there is still a bit of a wait before artificially intelligent computers save the world, we think that AI based software and networks have already become very useful. Some of the games we are developing could not exist without the underlying, sometimes sophisticated, computer science. We believe that early exploitation of these technologies in games will ultimately lead to other, possibly useful, commercial applications.  Useful applications from knuckleheads…  Imagine that!

What else is different about your game apps?

It’s our approach to smart devices.  We are thinking of all of them as game controllers and creation devices.  So we have an augmented reality framework where we always try to include your personal environment in the game.  These are mostly not couch sitting games and many of them suggest going outside for best results.  We are going to warn people to hold onto their phones during game play.  And we can even imagine knucklehead closures with hand conforming grips.

Also, almost all of the games have a multi-player viral aspect to them.  For example, Backyard Shooter is a game where you make your own video; the AI targets moving objects for you, and then you play the game.  The games can be shared on our game board and can show up on YouTube and Facebook, and other people can download them and play them.  Game scores of all the people who play your game are posted (if they want to post).    So this kind of thing can be extremely viral.  In addition, most of the games have both single and multiplayer modes, which help make them viral too.

Where will the games be available?

We’re building the games for smart phone and smart pad devices so they will be available first in the Apple app store, and then a little later in the Android app store.  Once we are really cooking, we may also manage to have some of them distributed on other game platforms.  But right now we are focused on the Apple and Android platforms only and on delivering the first four games on iPhone and iPads and then a little later on the Android platform as well.

One day soon, we’d also like to see these games start showing up in virtual reality worlds too.  The future seems open to all kinds of wild and exciting possibilities.

How will you market them?

Our goal for the initial two apps is huge!  However, we think we need to be producing 4 new games a quarter to get in there and compete.  On the reasonably optimistic side, we would like to see the first 4 games hit 50-100 thousand downloads by the end of Q1-2012.  We will need more than our kickstarter-funding goal to get there, so if we exceed our funding goal, and if the initial two apps were to go seriously viral, that would obviously help.

On a more practical note, we will start by marketing our own personal extended networks and with all of you at Kickstarter who like game apps.  We will also create branded websites to drive awareness and work closely with our friends in affiliate marketing and advertising who have SEO traffic networks and are willing to help us out at the start.  Of course, we will also hit the blogs and social nets where gamers and app hounds hang.  In addition, if we have extra funding from this KickStarter program, we will test SEM and other less freely available application promotion avenues.

Because most of the games have single and multi-player modes, and all of them have a viral component for score comparisons and game video sharing, we hope they will spread quickly through user invitations as people enjoy them.  But we know we need more than a couple of games to drive our marketing.

What happens after the first four games?

Well, as we said, we’ll play it by ear and see how well we do with each of you to meet or maybe even exceed our Kickstarter funding goal.  But suffice it say, we will fight all the way until we start to grow and can build things faster.  Our goal for 2012 is to put out 2-4 new games a quarter.  The more funding and success we find along the way, the faster we can go.

Here are the next four game apps we are planning for 2012:

Will you charge for the games?

We do plan to quit our day jobs and become KnuckleheadAi guys forever, so we will be looking for that public support and delivering as much game value as we can for a fair exchange.

Almost all of the games we plan will have at least a free beginner or feature limited version.  Some may have upgrades for 99 cents.  Some may have free but advertising driven versions.  Some may come paid for by a single sponsor.  Some may be on the more expensive side, like the upgraded version of Backyard Bird Shooter.

For more information please visit Knucklhead AI Kickstart program by clicking here

Inbound Marketing – Brand & Reputation Management Domination

Media Crush is happy to announce our relationship with JoonBug.com!

Media Crush is working on the launch of Barcrawls.com a new entity from online lifestyle and branding powerhouse JoonBug.com!

Media Crush will employ its hyper local ad network to provide traffic and inbound marketing for BarCrawls.com / JoonBug.com.

With Boston Irish Pubs, Faneuil Hall Boston, Boston Financial Guide, and Boston Restaurant News leading the charge…Media Crush plans on adding more ad inventory to many more of our sites to strengthen reach and overall program performance.

With the strength of St Patricks Day in Boston and its rich history of Irish Pubs

BarCrawls has chosen a great month to launch!

The St Patrick’s Green Mile kicks off Saturday March 12th at noon and runs until 9pm.

We found a little more about them on Facebook:

“Bar crawls are all about extreme fun, hopping from bar-to-bar with crowds of friends and revving it up with music, entertainment, contests & games. Barcrawls.com selects a few great bars in a walk-able area creating a mega all-bar party. Everyone gets to sample drink specials as they parade from one end of the crawl to the other. Crawl with friends, the more the merrier and meet new friends, it’s a real time, social networking event. The rules are no rules except laugh louder, party harder and enjoy the Social Buzz. Remember, what happens on bar crawls does not stay on the crawl; bar crawl photographers capture candids of the best moments for all to see. Join us at our upcoming barcrawls and bring a pack of friends”

Like them on Facebook here

For More info click here

Feel like Tweeting? Go Here

About JoonBug

Joonbug is a local and national nightlife media, marketing and events company. Joonbug presents a way of life through a website, an event network, a blogosphere and social community. We have been known since 2000 as a trusted guide serving up night/life/style content for our information-seeking customers. Our recent launch of “the NEW Joonbug.com” website, with an expanded menu of services and more content, has been highly acclaimed and attracting new visitors and subscribers daily.

Joonbug readers are young, single, affluent professionals with an appetite for the new and different. They wish to be in the know on where to go – a sociable bar or high intensity nightclub – and they want to keep current on the latest trends and happenings in the culinary, fashion, music, gossip, and nightlife worlds.

by Robert J Gallagher

Kahuna

With clients in New England and the Mid-West New Car Networks unique boutique take on Automotive Digital Marketing is a way for multi dealership dealers and smaller dealers to all compete on the same level.  Training and driving more sales opportunities to sell more cars in 2011 is a primary goal for New Car Networks.

Here is an excerpt of the New Car Networks Google Places Post

Google Places:

Is this important?  More than ever before!

This is the newest  buzz.  Google Places has been around for quite some time and Media Crush and New Car Networks have been ensuring their clients make the most of this FREE tool since its inception.  Each and every dealership should make sure they are on top of this to help steer a variety of marketing components and assist in gaining ancillary SEO benefits and gaining valuable page one search results for a number of targeted geographic locations.

So Let’s get you started!

Verify your listing!

This is self-explanatory and very easy to do.  If you had a vendor have at  it already or had that go to “expert” employee jump in and now find yourself without a way to access, edit and mine the delicious date available DO NOT PANIC!  Its very easy to do or feel free to contact us and we gladly lend you a hand.

Click Here to read more…

February 2010

After a month of very productive exchanges we are pleased to announced that Media Crush and Capture Code have entered into a strategic partnership.

Meetings led by Capture Codes VP of Business Development David Power and Media Crush co-founders Joseph Angrisano and Robert Gallagher have resulted in the union of two powerful complimentary business models.  As both companies eye the future of search, branding, customer acquisition, lead gen and most importantly data aggregation the partnering companies see this alliance a value add to existing and future clients.

Capture Code is a ground breaking 2D barcoding company.

CaptureCode was established in Sept. 2007 to offer “Merchant Driven” prepaid cards, loyalty, and market campaign solutions using a combination of mobile, internet and POS based technologies. CaptureCode has offices in Boston, MA and New Delhi, India.

 CaptureCode is  a real-time promotional marketing solution – utilizing email, loyalty, gift card, email/sms – focused on driving incremental profitable business growth. Using 2D barcodes, that can be stored on any media – cell phones, email, plastic cards – CaptureCode connects restaurants with their customers. CaptureCode is fully integrated with POS systems and the restaurant workflow. Restaurants can now deliver real-time promotions to their customers and using analytics be more effective in their marketing efforts and drive higher ROI.

Media Crush founding partner Robert Gallagher explains “It was clear to David, Joe and I that there was a powerful opportunity for our companies to combine services and resources to increase value to our overall operations.  Media Crush completes the loop for Capture Code with our Cloud Loop technology to drive new customers to Capture Code clients via the diverse nature of the online property categories and interest groups in our network cloud.  The value add to our customers is the Capture Code 2D barcode edge data aggregation product, the ability to now take uncategorized data and find an abundance of value in modeling these data to better define offerings to our clients customer base and find clear paths to increase customer acquisition.”

“ We find  Capture Code to be an integral part of Beverage 2.0; a Media Crush partnership with various hospitality industry professionals.  The abilty to provide the supplier with valued data to support on and off premise marketing efforts is yet one more loop we can close together!   We are beyond excited at the potential this partnership will bring.  David has a keen industry sense and his experience with online strategies bring this partnership an even greater value.”
Media Crush and Capture Code plan a public announcement of the partnership but as we are both eager to get this off to an immediate start Media Crush will bring Capture Code to the North Shore Chamber of Commerce Business Expo Tuesday February 23 and in turn Capture Code will bring Media Crush to the MRA (Massachusetts Restaurant Association) Food Show March 14^th – 16^th at the Boston Convention and Exhibition Center.